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AEM Thinking Forward Podcast—Advancing the Equipment Manufacturing Industry

Make sure your business is prepared to adapt in a changing market. The AEM Thinking Forward Podcast is where leaders in the equipment manufacturing industry hear about the latest developments and disruptions in construction and agriculture. Listen regularly for insightful interviews with technology pioneers, industry heavyweights and established experts. The AEM Thinking Forward Podcast is brought to you by the Association of Equipment Manufacturers (AEM), which represents more than 950 North American heavy equipment manufacturers. 

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  2. Ep. 12 - The Netflix-ification of Manufacturing Business Models, with Robbie Kellman Baxter

Ep. 12 - The Netflix-ification of Manufacturing Business Models, with Robbie Kellman Baxter

Nov 28, 2018

The "Membership Economy" is a hot topic among business leaders, and Robbie Kellman Baxter literally wrote the book on it. In this episode, she explains how heavy equipment manufacturers can use “forever promises” like Netflix does to move from an ownership business model to a membership model. That can mean new sources of revenue, ongoing customer relationships and constant feedback.

Read more about the membership economy, and subscribe to the AEM Industry Advisor for regular updates in your email about industry news and insights. 

Music by Little Glass Men / CC BY 4.0