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AEM Thinking Forward Podcast—Advancing the Equipment Manufacturing Industry

Make sure your business is prepared to adapt in a changing market. The AEM Thinking Forward Podcast is where leaders in the equipment manufacturing industry hear about the latest developments and disruptions in construction and agriculture. Listen regularly for insightful interviews with technology pioneers, industry heavyweights and established experts. The AEM Thinking Forward Podcast is brought to you by the Association of Equipment Manufacturers (AEM), which represents more than 950 North American heavy equipment manufacturers.

Ep. 24 – Micro-Generations in Your Workforce, with Courtney Scharf from Trend Hunter

Nov 20, 2019

As more Baby Boomers are reaching retirement age, equipment manufacturers who want to stay competitive are going to need to attract and retain younger workers. But many companies don’t have a plan for appealing to Gen X, Millennials and Gen Z.

And those that do might be basing it on false notions about generational...